We launched the fastest, most precise brow product on the market with a consumer pop-up at an Ulta location in Los Angeles. Leaning into the key attributes of Faux Brow, guests received personalized shade matching, brow shaping, and application guidance from professional makeup artists each recommendation noted on a custom “brow receipt” to take home. Guests were then handed the keys to the Faux-rari, where they captured content inside a branded Ferrari parked outside Ulta.

Influencers were treated to an intimate branded dinner drenched in the product’s iconic red, featuring one-on-one consultations with L’Oréal brand makeup artists, an infinity mirror photo moment, and a custom charm bar experience.