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IT Cosmetics

Project type

Consumer Activation

Location

New York City

Bringing to life an exclusive VIP event and a two-day consumer pop-up to celebrate the launch of the new CC+ Natural Matte Cream.

Emphasizing key product features like "never cakey," the IT Café was created, where guests could enjoy "Never Cakey" cake pops in their shade, receive personalized shade matching, makeup consultations, and engage in UGC play within a branded playground.