Bringing the Garnier Fructis Diamond Sleek to life through an immersive, consumer-facing pop-up, debuting Gisele Bündchen as Garnier’s global ambassador with a VIP launch event.

The experience blended styling moments and tech-forward demos to showcase smooth, high-shine hair that performs in real conditions. Interactive touchpoints and content-driven moments captured transformation in a way that felt both tactile and shareable.

Inspired by Miami’s high-energy nightlife and effortless coastal vibe, the space came alive as a disco-tropical setting defined by gloss, light, and movement and of course sea foam green.