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Basil Hayden's
Where
US Tour
What
Sampling Strategy + US Sampling Tour Build
Stats
23k Cocktails sampled
20% Foot traffic to attendance conversion
Celebrating Basil Hayden becoming the Official American Whiskey of MICHELIN Guide US by creating a sampling tour strategy that focuses on premium liquid and food pairing.
The structure features a front GA bar for quick liquid sampling and a VIP experience on the side. The side VIP experience takes guests through two cocktail and food pairings.
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