top of page
1/4
Basil Hayden
Celebrating Basil Hayden becoming the Official American Whiskey of MICHELIN Guide US by creating a sampling tour strategy that focuses on premium liquid and food pairing.
​
The structure features a front GA bar for quick liquid sampling and a VIP experience on the side. The side VIP experience takes guests through two cocktail and food pairings.
WHAT
Sampling Strategy & Build
WHERE
Traveling
US Tour
bottom of page